ABOUT ME

Hi! I’m Tobi, a UX Designer and artist based in Durham, NC, who loves turning learning into something
fun, visual, and easy to understand. After 20+ years in healthcare, I saw how confusing information
can be when people most need clarity — which is why I now design products that teach, guide,
and support in a more human way.

Recently, I’ve been designing for Flip & Floss (Flip Academy), an EdTech startup focused on financial
literacy for kids. I helped redesign the teacher experience by creating a participation tracker and
gamification metrics flow that make classroom data feel less like “numbers on a screen”
and more like a story teachers can act on.

My BFA in Graphic Design gives me a strong visual foundation, and my background as both a healthcare professional and wine educator taught me how to listen, read the room, and make complex topics
feel approachable— whether it’s money, medicine, or Malbec. At the heart of my work is this goal:
make learning feel engaging, empowering, and just a little bit entertaining.